System and method for enabling efficient digital marketing on portable wireless devices for parties with low capabilities

US11164211B2 · kind B2 · utility

Assignee

• GRANDPAD, INC. · US

Inventors

• Scott Te-Sheng Lien · Palo Alto, US
• Isaac Lien · Santa Ana, US
• David Tyler · Orange, US
• Ryan Burns · Dallas, US
• Alan Phillips · Lauder, GB

Key dates

• Filing date: Sep 30, 2015
• Grant date: Nov 2, 2021
• Expiry date: Oct 16, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0269
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system and method are provided for managing digital marketing to a multiplicity of consumers by way of portable wireless digital devices. The system comprises a simplified human-device interface stored on the portable wireless digital devices. An instrumentation subsystem collects interaction and behavioral data from the simplified human-device interface. A campaign management subsystem permits digital marketing content to be made available and the display of content options to be defined to operate in a controlled way. An analytics subsystem processes the interaction and behavioral data in accordance with a knowledge the states of each of the consumers to permit controlling marketing content and promotions to the consumer. A display subsystem stored on the portable wireless digital device controls the display of marketing content and promotions at specific locations within the human-device interface. A reporting subsystem reports on the display, response, and financial performance of the marketing content and promotions.