Methods and systems for programmatic control of transmitted electronic content
US11170388B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | May 27, 2016 |
| Grant date | Nov 9, 2021 |
| Priority date | — |
| Expiry date | Aug 10, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L43/16
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Aspects of the invention provide methods, systems, apparatuses and computer program products for implementing a dynamic experimentation service. An example of a method for implementing a dynamic experimentation service includes receiving a set of experiment configuration parameters, determining, by a processor and based on the experiment configuration parameters, an experiment model, the experiment model comprising electronic data indicating an audience selected from a plurality of consumers and a plurality of levels for controlling a communication service in operation to generate an electronic marketing communication for transmission to at least one of the plurality of consumers, receiving a request, from the communication service, the request comprising a communication identifier, determining, based on the communication identifier, at least one of the plurality of levels, and causing the electronic marketing communication to be generated as a treatment comprising the at least one of the plurality of levels.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.