System to calculate an engagement score of location based media content
US11170393B1 · kind B1 · utility
4Cited by
255References
12Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Nov 2, 2017 |
| Grant date | Nov 9, 2021 |
| Priority date | — |
| Expiry date | Aug 25, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/029
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A location based measurement system monitors user interactions with media items, and visitation data to physical locations, to calculate an engagement score of the media item, wherein the engagement score serves as an indication of a “lift” incited by the media item on a population of users exposed to the media item. The location based measurement system may be or include any instrumentality or aggregate of instrumentalities operable to compute, process, store, display, generate, communicate, or apply various forms of data for geo-fencing, control, or other purposes.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.