Analysis of controlled and automatic attention for introduction of stimulus material
US11170400B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 21, 2019 |
| Grant date | Nov 9, 2021 |
| Priority date | — |
| Expiry date | Dec 28, 2039 |
Classification
- Technology area (CPC A)Human Necessities
- CPC primaryA61B5/163
- WIPO fieldMedical technology
- WIPO sectorInstruments
Abstract
An example system disclosed herein includes an analyzer to determine a first priming characteristic of media at a first location based on first neuro-response data and determine a second priming characteristic of the media at the second location based on second neuro-response data. The example system includes a selector to select a third location in the media after the first location or a fourth location in the media after the second location as a candidate location for introduction of advertising material based on the first priming characteristic and the second priming characteristic. The selector is to select the third location when the first priming characteristic indicates increased receptivity to the advertising material at the first location relative to the second priming characteristic and select the fourth location when the second priming characteristic indicates increased receptivity to the advertising material at the second location relative to the first priming characteristic.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.