Evaluating page content to determine user interest
US11170402B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 22, 2020 |
| Grant date | Nov 9, 2021 |
| Priority date | — |
| Expiry date | May 31, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The disclosure is directed to approaches for combining server-side decisions based on user attributes and/or demographics with client-side decisions based on expressed or implied user interests determined based on the contents of a web page being visited by the user. A server is responsive to an occurrence of an operation of a client device at the web page. Processing steps determine particular executable web page content to send to the client device (e.g., where the particular executable web page content is determined in response to a particular client-side operation). The web page is rendered with the aforementioned executable web page content. Server-side processing receives messages that are emitted conditionally, based on the occurrence of a user event. An event log message comprises a portion of the web page, such as a string, indicating or implying user interest. A targeted advertisement is presented to the user based on the user interest.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.