Systems and methods for predicting targeted location events
US11172324B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 3, 2020 |
| Grant date | Nov 9, 2021 |
| Priority date | — |
| Expiry date | Mar 22, 2040 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/33
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A system for predicting a conversion rate relating to targeted location events for a test campaign includes one or more campaign databases configured to store campaign parameters of a set of historical campaigns. The system further includes a feature engineering module configured to construct a training feature space corresponding to the set of historical campaigns, and to determine a set of labels including a respective conversion rate for each respective historical campaign of the plurality of historical campaigns. The system further includes a model training module configured to machine train a conversion rate prediction model using the training feature space and the set of labels. The feature engineering module is further configured to construct a set of test features from campaign parameters of the test campaign, and the system further includes a prediction module configured to apply the conversion rate prediction model to the set of test features to obtain a predicted conversion rate for the test campaign.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.