Choice-based analytics that combine gaze and selection data
US11175735B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jul 24, 2017 |
| Grant date | Nov 16, 2021 |
| Priority date | — |
| Expiry date | Jul 24, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F3/04842
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems and techniques are disclosed that provide application analytics data that combines gaze data and selection data. An application is configured with UI items that are grouped for analytics tracking and configured to track gazes and selections. When the application is used, the user's eye movements and pauses are monitored to identify when the user gazes upon a UI item. In one embodiment, based on determining that a gaze location is within a bounding box corresponding to a first UI item, the system determines that the gaze corresponded to the first UI item. The system also identifies subsequent selections of other UI items in the group. After a selection of a second UI item in the group is received, application analytics data is provided that identifies the gaze corresponding to the first UI item occurring prior to the selection of the second UI item.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.