Providing content based on contextual information
US11176210B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 11, 2018 |
| Grant date | Nov 16, 2021 |
| Priority date | — |
| Expiry date | Oct 3, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/955
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Techniques for improving dynamic content retrieval are described. In an example, a system may receive a request for content. The request may be associated with an access by a computing device to a network document. The system may determine a context associated with the network document based on the request. The content may be pre-computed based on historical accesses to a network resource. The system may determine a match between the context and a pre-computed context that is associated with content and may select the content from a set of candidate content based on an intent description of a content provider and historical behavior data of visitors to the network resource. The intent description may be associated with a presentation of the content at the network resource. The system may provide an identifier of the content. The identifier may be usable to present the content at the computing device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.