Customer segment communications

US11176533B2 · kind B2 · utility

Assignee

• INC SQUARE, CO., LTD · JP

Inventors

• David W. Maxwell · San Francisco, US
• Tyler Lettau · Hercules, US
• Tiffany Y. Ng · San Francisco, US
• Daniel G. Becker · San Francisco, US
• Lauren A. Myrick · McKeesport, US

Key dates

• Filing date: May 15, 2020
• Grant date: Nov 16, 2021
• Expiry date: May 15, 2040

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0239
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Introduced here is a technology that enables a merchant to create customer-targeted, customized communications by use of a merchant platform executing on a financial service system. The merchant platform generates content for communications that is based on a particular customer segment. The customer segment includes one or more groups of customers segmented based on one or more attributes associated with each group of customers. An attribute is determined based on data collected by the financial service system, where the data is related to transaction data of a plurality of merchants.