Content item selection

US11182390B2 · kind B2 · utility

Assignee

• VERIZON MEDIA INC. · US

Inventors

• Lakshmi Narayan Bhamidipati · Sunnyvale, US
• Ravi Kant · Savage, US
• Yohay Kaplan · Tel Aviv-Yafo, IL
• Alexander Shtof · Haifa, IL

Key dates

• Filing date: Dec 31, 2019
• Grant date: Nov 23, 2021
• Expiry date: Dec 31, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/08
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

One or more computing devices, systems, and/or methods for selecting content items for presentation via client devices are provided. A content event associated with a content item performed by a client device may be detected. The content item may be associated with an entity. A conversion event, associated with the entity, performed by the client device may be detected. A duration of time between the content event and the conversion event may be determined. An attribution score may be determined based upon the duration of time. A plurality of attribution scores, comprising the attribution score, may be stored in an attribution data structure associated with the content item. Responsive to receiving a request for content associated with a second client device, the content item may be selected from a plurality of content items for presentation via the second client device based upon the attribution data structure.