Dynamic slotting of content items within electronic content
US11188609B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 30, 2019 |
| Grant date | Nov 30, 2021 |
| Priority date | — |
| Expiry date | Feb 19, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0241
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Techniques for the dynamic slotting of content items within electronic content are provided. In response to receiving a request, a first set of content items is identified and a first score is generated for each based on a first objective. Based on the first scores, a first ranking of the first set of content items is generated. A subset of the first set is selected based on the first ranking. A second set of content items that includes the subset is identified and a second score is generated for each item in the second set based on a second objective that is different than the first objective. Based on the second scores, a second ranking of the second set is generated. A subset of the second set is selected based on the second ranking. The second subset is presented on a computing device that is associated with the request.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.