Commercial message planning assistance system and sales prediction assistance system
US11188946B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 26, 2015 |
| Grant date | Nov 30, 2021 |
| Priority date | — |
| Expiry date | Mar 8, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0242
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A prediction data input unit 91 inputs prediction data that is one or more explanatory variables that are information likely to affect future sales. An exposure pattern generation unit 92 generates an exposure pattern which is an explanatory variable indicating the content of a commercial message scheduled to be performed during a period from predicted time to future prediction target time. A component determination unit 93 determines the component used for predicting the sales, on the basis of a hierarchical latent structure that is a structure in which latent variables are represented by a tree structure and components representing probability models are located at nodes of a lowest level of the tree structure, gating functions for determining a branch direction in the nodes of the hierarchical latent structure, and the prediction data and the exposure pattern. A sales prediction unit 94 predicts the sales on the basis of the component determined by the component determination unit 93 and of the prediction data and the exposure pattern.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.