Segment content optimization delivery system and method

US11188949B2 · kind B2 · utility

Assignee

• PERSONA IP LICENSING, LLC

Inventors

• James Eustace · Austin, US
• Michael Hovey · Austin, US

Key dates

• Filing date: Feb 13, 2015
• Grant date: Nov 30, 2021
• Expiry date: Sep 15, 2035

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04W4/21
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method for identifying segments of a population of user devices communicating on a communications network. The segments correspond to user devices of the population exhibiting comparable behavioral patterns detectable by the communications network. A plurality of marketing systems are accessible on the communications network, and each of the plurality of marketing systems include respective use data corresponding to respective ones of the population for the marketing system. The method includes retrieving by a processor the respective use data for the population, from the plurality of marketing systems, determining by the processor if the respective use data exceeds a threshold for particular behavioral pattern of interest, for the respective use data, determining by the processor a unique identifier for each user device of the use data, grouping by the processor in a database, the respective use data in relation to the unique identifier, for each user device of the use data that exceeds the threshold, and mapping by the processor in the database, the behavioral pattern of the respective use data for each user device of the use data that exceeds the threshold. Behavioral patterns…