Audience expansion for online social network content

US11188950B2 · kind B2 · utility

Assignee

• MICROSOFT TECHNOLOGY LICENSING, LLC · US

Inventors

• Haishan Liu · Sunnyvale, US
• David Pardoe · Mountain View, US
• Kun Liu · Beijing, CN
• Manoj Rameshchandra Thakur · Sunnyvale, US
• Kancheng Cao · Bothell, US
• Chongzhe Li · Fremont, US

Key dates

• Filing date: Aug 31, 2016
• Grant date: Nov 30, 2021
• Expiry date: Oct 6, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The present disclosure describes various embodiments of methods, systems, and machine-readable mediums which may be used in conjunction with a campaign for distributing content to users of the social network. Among other things, embodiments of the present disclosure provide a number of advantages over conventional systems for content distribution, including a simplified targeting process and increased reach (i.e. distribution) for content providers among users of a social network, as well as improving the utilization of an inventory of content and higher and more efficient engagement with such content by users of the social network.