Method and apparatus for pushing target information
US11196829B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 16, 2015 |
| Grant date | Dec 7, 2021 |
| Priority date | — |
| Expiry date | Nov 3, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L51/224
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method and an apparatus for pushing target information belong to the field of Internet applications. The method includes: determining, according to target information, a user meeting a condition; determining, for each determined user, a target identifier of the target information and strength of interest of the user in the target information as a push task for the user; determining a push task having the greatest strength of interest or a push task whose strength of interest is greater than a predetermined strength threshold as a target push task; and pushing a target push message corresponding to the target push task to the user. In the present disclosure, a target push task is determined according to strength of interest of a user in a push task, a target push message is determined according to the target push task, and the target push message is pushed to the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.