Linking separate anonymous actions to a common user
US11200598B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 26, 2019 |
| Grant date | Dec 14, 2021 |
| Priority date | — |
| Expiry date | Aug 26, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
First information associated with a first anonymous user, which indicates activities related to interactions of the first user with a first website, is obtained using a cookie. Second information associated with a second anonymous user, which indicates activities related to interactions of the second user with a second website, is obtained using a cookie. The first information and the second information are correlated to determine commonalities between the first information and the second information. In response to identifying at least one commonality, the first user identifier is associated with the second user identifier, and the first information is aggregated with the second information, based on the association. The aggregated information is stored in a profile associated with a single user, who is classified based on the aggregated information. The user, who may still be anonymous, is provided content based on the aggregated information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.