System and user interfaces for rapid analysis of viewership information
US11209971B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 17, 2020 |
| Grant date | Dec 28, 2021 |
| Priority date | — |
| Expiry date | Jul 17, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0201
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods are disclosed for systems and user interfaces for rapid analysis of viewership information. One of the methods includes accessing databases storing viewership information associated with segments, with each segment being associated with common features of viewers. Measures of association between the segment and content items are maintained for each segment. An interactive user interface is presented via a user device, the interactive user interface enabling creation of a customized viewing audience. The interactive user interface receives user input indicating a segment, identifies similar segments based on associations between features of the segment and of other segments, and presents the identified segments. Analysis information associated with the segments is presented for at least one of the one or more segments, with the segments being included in the customized viewing audience.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.