Dynamically modifying user interfaces according to predicted user preference
US11210718B1 · kind B1 · utility
1Cited by
1References
20Claims
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Key dates
| Filing date | Jun 7, 2018 |
| Grant date | Dec 28, 2021 |
| Priority date | — |
| Expiry date | May 22, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0641
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Disclosed are various embodiments for generating customized user interfaces including offers for items available by multiple merchants in an electronic marketplace. A search of an item database is performed in response to receiving a search query. If an item is available from multiple merchants in an electronic marketplace, a user interface element including selectable components for a subset of the merchants is inserted in proximity to a presentation of the item in a user interface. Interactions with the user interface element can be used to predict a preferred merchant of the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.