Measuring content consumption
US11212337B2 · kind B2 · utility
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1References
17Claims
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Assignee
Inventor
Key dates
| Filing date | Jul 15, 2020 |
| Grant date | Dec 28, 2021 |
| Priority date | — |
| Expiry date | Jul 15, 2040 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Techniques to measure consumption of content pages comprising a plurality of distinct content assets are disclosed. In various embodiments, content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset comprising the content page, is received. The received content consumption signal data and content attribute data associated with each respective content page are used to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.