Methods and apparatus to estimate population reach from different marginal ratings and/or unions of marginal ratings based on impression data
US11216834B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 15, 2019 |
| Grant date | Jan 4, 2022 |
| Priority date | — |
| Expiry date | Aug 7, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/54
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Example methods, apparatus, and articles of manufacture are disclosed to estimate population reach. An example apparatus includes an association controller to generate a tree association corresponding to a union of a first margin of media and a second margin of the media; and one or more commercial solvers to determine first multipliers by solving first equations corresponding to panelist impressions and panelist audience totals, the second margin, or the union; perform first parallel computations with a processor to determine second multipliers to solve second equations corresponding to the tree association using the first multipliers; discard the first multipliers; perform second parallel computations to determine third multipliers by solving third equations corresponding to the tree association using database proprietor impression totals; and determine an estimate for a population reach of the media for at least one of the first margin, the second margin, or the union based on the third multipliers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.