Predictive platform for determining incremental lift
US11216850B2 · kind B2 · utility
1Cited by
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22Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Feb 14, 2020 |
| Grant date | Jan 4, 2022 |
| Priority date | — |
| Expiry date | Feb 14, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N3/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The presented technology is directed to devices, systems, and their methods of use for evaluating and optimizing the effectiveness of digital advertisements to increase sales such as in a digital ad-buying platform. In particular, the presented platform is configured for determining incremental lift of a product due to an advertisement and/or a promotion that is distributed online. Presented herein, therefore, are devices, systems, and methods of monitoring, measuring, and/or optimizing lift of an advertising campaign, such as a real-time, digital ad buying campaign implemented by a suitably configured advertising platform.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.