Methods, systems, and computer-readable media for dynamic content allocation
US11227306B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 3, 2015 |
| Grant date | Jan 18, 2022 |
| Priority date | — |
| Expiry date | Jun 20, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods for the optimized allocation of content on a content distribution system according to a content distribution plan are described. In some embodiments, a management system may be configured to generate an optimized schedule for content distribution, such as an advertising campaign. For a television distribution schedule, an impressions forecast may be generated based on the available inventory and historical audience measurement information, such as television ratings for a television advertising campaign. An optimized schedule may be generated based on the impressions forecast and content may be distributed according to the optimized schedule. Measurement information relating to the distribution according to the optimized schedule may be analyzed and used to generate a re-optimized schedule, for example, that may be used to schedule the advertising campaign on a subsequent day.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.