Method and system for optimizing user grouping for advertisement
US11227309B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 31, 2021 |
| Grant date | Jan 18, 2022 |
| Priority date | — |
| Expiry date | Mar 31, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0254
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on computer storage media, for grouping users are provided. One embodiment of the methods includes: dividing a plurality of users targeted by the an advertisement candidate into a plurality of user buckets, wherein each of the plurality of user buckets is associated with a first conversion score; obtaining a trained prediction model corresponding to the advertisement, wherein the trained prediction model is able to predict a conversion score based at least on the first conversion score associated with a user bucket and a second conversion score associated with a group of user buckets comprising the user bucket; and constructing an optimization model using the trained prediction model, wherein an objective function of the optimization problem is to maximize a total conversion score with a grouping strategy determined by solving the optimization problem.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.