Method of marketing
US11230420B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 3, 2020 |
| Grant date | Jan 25, 2022 |
| Priority date | — |
| Expiry date | Nov 3, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q99/00
- WIPO fieldHandling
- WIPO sectorMechanical engineering
Abstract
A method of marketing food items may include displaying in an upright, on-edge orientation on a horizontal shelf in the retail establishment a plurality of generally dumbbell-shaped packages with high-protein food items. The package may be generally dumbbell-shaped as viewed from the front and/or from other angles, and may comprise a center portion that is narrower and/or shallower than adjacent end portions. This may facilitate handling of the product by the consumer and also may help to provide the product with an impactful appearance and theme at retail when the product is viewed from the front and/or from other angles. The product may include high-protein food items, consistent with the theme established by the shape, and may include prominently-displayed information about the protein content of the food items.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.