Methods and apparatus for estimating total unique audiences

US11232148B2 · kind B2 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Michael Sheppard · Holland, US
• Jonathan Sullivan · Hurricane, US
• Peter Lipa · Tucson, US
• Matthew B. Reid · Alameda, US
• Peter Campbell Doe · Ridgewood, US
• Peng Fei Yi · Shanghai, CN

Key dates

• Filing date: Apr 7, 2021
• Grant date: Jan 25, 2022
• Expiry date: Apr 7, 2041

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L43/04
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes means for logging a plurality of impressions based on impression requests from a plurality of client devices, the plurality of impressions corresponding to media accessed at the client devices; means for obtaining counts, the obtaining means to: obtain a count of demographic impressions logged by a database proprietor; and obtain a count of registered users of the database proprietor exposed to the media; and means for determining a unique audience size by: multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.