System and method for data mining within interactive multimedia
US11232458B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 24, 2011 |
| Grant date | Jan 25, 2022 |
| Priority date | — |
| Expiry date | Feb 24, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F3/04847
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
During the presentation of an interactive video, a user may interact with the interactive video by, e.g., making selections, choosing options, etc. related to one or more aspects of the interactive video. Such events and details regarding the events may be recorded, stored, and analyzed in the context of one or more campaigns associated with the interactive video, such as marketing campaigns, advertising campaigns, interactive examinations, etc. Once the details regarding the events have been stored, reports may be extracted based upon the details detailing any desired information relevant to the one or more campaigns.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.