Method and system for delivering real-time personalization across a distributed, modular network architecture
US11232484B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 30, 2015 |
| Grant date | Jan 25, 2022 |
| Priority date | — |
| Expiry date | Feb 18, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/306
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
According to an embodiment of the present invention, an automated computer implemented method and system for providing targeted content in real-time comprises a web and application server that identifies one or more user interactions from a user on a website hosted by an entity; a processor that receives the one or more user interactions and converts the one or more user interactions into one or more real-time attributes; and an engine that identifies customized content for the user from a remote processor, adjusts the customized content based on the one or more real-time attributes, and generates an output comprising the customized content for display on the website for the user in real-time.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.