Correlating user device attribute groups
US11238105B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 29, 2019 |
| Grant date | Feb 1, 2022 |
| Priority date | — |
| Expiry date | Apr 7, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F17/15
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A database server may perform reach potential analysis for a local segment, or a target audience, of a data set. The local segment may include user devices which share a specific, common attribute. The database server may calculate similarities and correlations between a first data set for a user and a second data set from a data provider. The database server may calculate a reach index using the second data set from the data provider to determine whether user devices are likely to join the local segment by taking on the specific attribute which defines the local segment. Using the data set from the data provider, the database server may determine a reach potential within the first data set, outside of the first data set, or both.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.