Making real-time content selection decisions based on multivariate testing
US11238216B2 · kind B2 · utility
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6References
20Claims
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Key dates
| Filing date | Nov 13, 2019 |
| Grant date | Feb 1, 2022 |
| Priority date | — |
| Expiry date | Apr 4, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Server side web based ad stitching and user specific optimization are disclosed. In various embodiments, a request for a page is received via a communication interface. A processor is used to provide an optimized version of the page at least in part by determining dynamically an optimized content element for the page based at least in part on a user attribute associated with the request and content performance data generated based at least in part on testing of alternative versions of the page with respect to other users having the user attribute.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.