Delayed processing for over-delivery determination for content delivery system experimentation
US11238488B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 19, 2020 |
| Grant date | Feb 1, 2022 |
| Priority date | — |
| Expiry date | Mar 19, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A delayed grouping (batch) processing of previous campaign delivery pacing decisions and corresponding outcomes (deliveries) is used to configure a new auction experiment iteration. In the new iteration, a campaign that was previously over-delivered is classified as either (a) over-delivered due to incorrect pacing or (b) over-delivered due to auction experiment design. After the delayed processing, the new auction experiment iteration is conducted with a mitigating action taken on the previously over-delivered campaign if the campaign is classified as (b) over-delivered due to auction experiment design. For example, the mitigating action can include removing the campaign from a subsequent iteration of the experiment, or the experiment can be redesigned. By doing so, the over-delivery caused by the campaign due to the auction experiment design is avoided when performing the new auction experiment iteration.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.