Method, apparatus, and computer program product for predicting web browsing behaviors of consumers

US11238496B2 · kind B2 · utility

Assignee

• Groupon, Inc. · US

Inventors

• Michael Sussman · Winchester, US
• Jesse Pinho · Berlin, DE
• Michael Hines · Chicago, US
• Jim Challenger · Chicago, US
• David Hanley · Salt Lake City, US
• Isaac Sanders · Chicago, US
• Dean Marano · Grand Rapids, US

Key dates

• Filing date: Apr 10, 2020
• Grant date: Feb 1, 2022
• Expiry date: Apr 24, 2040

Classification

• Technology area (CPC G): Physics
• CPC primary: G06F16/835
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Embodiments of the present invention provide methods, systems, apparatuses, and computer program products for predicting consumer behavior. In one embodiment a method is provided comprising automatically creating a link graph comprising nodes representing webpages, links representing hyperlinks, and weights for each link representing a number of times a hyperlink associated with the respective link redirected the a user devices from a webpage associated with a first node connected to the link to a webpage associated with a second node connected to the link; and determining based on the link graph a programmatically expected path for a particular user, wherein the programmatically expected path identifies, at least, two or more webpages that the particular user is programmatically expected to visit and specifying a programmatically expected order at which the particular user will visit the webpages.