Cloud based system for engaging shoppers at or near physical stores

US11250414B2 · kind B2 · utility

Assignee

• Omnyway, Inc. · US

Inventors

• Mohammad Khan · San Jose, US
• Ashok Narasimhan · San Francisco, US
• Laura Ann Torbett Giddings · Los Gatos, US
• Amitaabh Malhotra · Redwood City, US
• Robert Jay Berger · Menlo Park, US
• Sriram Krishnan · Bellevue, US

Key dates

• Filing date: Aug 3, 2020
• Grant date: Feb 15, 2022
• Expiry date: Aug 3, 2040

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q20/384
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system for facilitating payment and non-payment transactions between a computing device that lacks an activated payment application and a merchant is described. In an embodiment, a transaction bridge server receives, from a merchant server, transaction information for a particular transaction between a user and a merchant. The transaction bridge server generates a URL representing the particular transaction, sends the URL to the merchant server, and receives, from a web browser of a computing device, an indication of an interaction between the computing device and a touchpoint comprising the URL, the indication comprising a request to access the URL. The transaction bridge server generates a display page customized for the user, the display page comprising the transaction information, sends the display page to the web browser of the computing device, receives an acceptance of the particular transaction, and initiates the particular transaction.