Data generation in digital advertising ecosystems

US11250497B2 · kind B2 · utility

Assignee

• SAP SE · DE

Inventors

• Ralph Debusmann · Ludwigsburg, DE
• Ioannis Stratakos · Heidelberg, DE

Key dates

• Filing date: Jun 19, 2018
• Grant date: Feb 15, 2022
• Expiry date: Apr 2, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods, systems, and computer-readable storage media for computer-implemented simulation of a digital advertising system to generate data. Actions include executing a plurality of actors, each actor being provided as computer-executable code including functionality of a respective component of a digital advertising system, and including one or more configuration parameters, during a simulated real-time bidding (RTB) process, transmitting, by each actor, at least one message to another actor, each message representing a transaction between actors in the digital advertising system, and being at least partially based on the one or more configuration parameters of a respective actor, and logging data representative of transactions occurring during the simulated RTB process.