System and method of a media delivery services platform for targeting consumers in real time

US11257094B2 · kind B2 · utility

Assignee

• Catalina Marketing Corporation · US

Inventors

• Matthew Volpi · Newton, US
• Satish Gopalakrishnan · Arlington, US
• Michael GRIMES · Brookline, US

Key dates

• Filing date: Aug 23, 2019
• Grant date: Feb 22, 2022
• Expiry date: Aug 23, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0269
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A media targeting system may be configured to coordinate media and manage media conflicts in its delivery to consumers. The media targeting system may in near real-time arbitrate between all offers assigned to a particular consumer or available to the consumer via one or more channels to ensure that a consumer only receives non-conflicting offers during particular time periods. The media targeting system may translate offers into a real-time, in-store loyalty environment including consumer real-time behavior assignment into traits in order to make a real-time offer assignment based on the traits.