Determining variations of content to provide to users in variation testing of content
US11269576B2 · kind B2 · utility
0Cited by
6References
19Claims
0Family size
Assignee
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Key dates
| Filing date | Aug 11, 2015 |
| Grant date | Mar 8, 2022 |
| Priority date | — |
| Expiry date | Dec 19, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG09G2370/027
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A variation testing system environment for performing variation testing of web pages and applications is disclosed. Users requesting a view from a content provider are not randomly assigned to one of a plurality of variations of the view. Rather, a function is applied to each user's identifier in order to determine which variation of the view is provided to a client device of the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.