System and method for providing relevant electronic offers in a mobile banking application

US11270329B2 · kind B2 · utility

Assignee

• JPMORGAN CHASE BANK, N.A. · US

Inventors

• Roopal Jain · Bear, US
• Boda Sarath Rao · Chadds Ford, US
• Pethaperumal Narayanasamy · Dover, US
• Andrew Deinert · Lincoln, US
• Getnet Bayou · Washington, US
• Sutanu Chaudhuri · Glen Mills, US
• Ilayanambi Sarangapani · Westtown, US
• Sheela Colluray · Exton, US
• Amit Sharma · Thane, IN
• Lauren Kuhne · Wilmington, US

Key dates

• Filing date: Nov 16, 2018
• Grant date: Mar 8, 2022
• Expiry date: May 8, 2039

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04W4/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The invention relates to electronic offers in a mobile banking application. An embodiment of the present invention is directed to a system that provides relevant offers for customized deals to a customer responsive to a current customer transaction, current location and/or other profile information. The relevant offer may be available for a limited time. The customer's response (e.g., save, redeem, skip, ignore, etc.) may then be used for more relevant offers in the future.