System and method for targeting advertisements
US11270341B2 · kind B2 · utility
1Cited by
9References
12Claims
0Family size
Assignee
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Key dates
| Filing date | Jul 6, 2017 |
| Grant date | Mar 8, 2022 |
| Priority date | — |
| Expiry date | Jul 6, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0255
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and systems for performing targeted advertising are described. Relative concentration of consumer types in the audience of particular media content is determined by measuring the coincidence of key values identifying certain consumer types, and other key values identifying audiences of particular media content, in a database.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.