Patent · US Active

Optimizing third party tag insertion

US11275813B2 · kind B2 · utility

0Cited by

6References

16Claims

0Family size

Assignee

Nativo, Inc. · US

Inventors

Justin Yoo Choi · Laguna Beach, US
Oded Cohen · Kiryat Tivon, IL
Marcelo Muniz · Culver City, US

Key dates

Filing date	Nov 13, 2019
Grant date	Mar 15, 2022
Priority date	—
Expiry date	Apr 18, 2040

Classification

Technology area (CPC H)Electricity
CPC primaryH04L67/564
WIPO fieldComputer technology
WIPO sectorElectrical engineering

Abstract

Server side web based ad stitching and user specific optimization are disclosed. In various embodiments, a request for a page is received via a communication interface. A processor is used to provide an optimized version of the page at least in part by determining dynamically an optimized content element for the page based at least in part on a user attribute associated with the request and content performance data generated based at least in part on testing of alternative versions of the page with respect to other users having the user attribute.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.