Dynamic optimization of advertising campaigns
US11282106B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 17, 2016 |
| Grant date | Mar 22, 2022 |
| Priority date | — |
| Expiry date | Oct 13, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L69/323
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
The present disclosure describes a dynamic optimization of delivery of one or more advertising messages of an advertising campaign. The various apparatuses and methods disclosed herein deliver the one or more advertising messages to a targeted audience of the advertising campaign. Thereafter, these apparatuses and methods monitor exposure of the targeted audience to the one or more advertising messages to generate an advertisement exposure list. This list can include members of the targeted audience that have not been exposed to the one or more advertising messages, members of the targeted audience that have been exposed to the one or more advertising messages less than an optimal frequency of exposure, and/or members of the targeted audience that have been exposed to the one or more advertising messages greater than or equal to the optimal frequency of exposure. Finally, these apparatuses and methods optimize the delivery of the one or more advertising messages to the members of the targeted audience that have not been exposed to the one or more advertising messages and/or the members of the targeted audience that have been exposed to the one or more advertising messages less than…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.