Identifying micro users interests: at a finer level of granularity
US11288686B2 · kind B2 · utility
Inventor
Key dates
| Filing date | Nov 23, 2020 |
| Grant date | Mar 29, 2022 |
| Priority date | — |
| Expiry date | Nov 23, 2040 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
This invention teaches how one can identify user interests based upon portions of content i.e. at a finer level of granularity than known until now. Existing computer technology could identify that a user was interested in animals if he viewed a page about animals. The instant invention allows a user to select/generate/reference/isolate a portion of content, and s/he can do this without having to install additional software to his/her browser/device. Thus, we can now know if a specific user is interested in cats, and another in dogs based upon the content portions s/he chose to reference/interact with. A profile of a user's interests can be developed across a multitude of documents. This profile of the user's interests can then be leveraged for commerce such as: better, targeted, contextual advertising; developing analytics; and far superior insights into user interests can be obtained.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.