Systems and methods for pushing content
US11308110B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 15, 2019 |
| Grant date | Apr 19, 2022 |
| Priority date | — |
| Expiry date | Feb 10, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0263
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods and systems for presenting contextually relevant push content when a user is passively engaged with an application are described herein. The system detects that the user is engaged with an application on a device and monitors the user's level of engagement with the application. If the system determines that the user is passively engaged, the system prepares to insert push content into the current output. The system identifies a region on the current output into which to insert push content, for example a region unoccupied by content or a particular object. The system identifies a context of the current output and selects a push content item based on the context of the current output. Then, the system inserts the push content item into the empty region on the current output.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.