Methods and apparatus to estimate census level impressions and unique audience sizes across demographics

US11308514B2 · kind B2 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Michael Sheppard · Holland, US
• Edward Murphy · Montville, US
• Beate Sissenich · New York, US
• Edmond Wong · New York, US
• Jing Liu · Nanhu, CN
• Ludo Daemen · Duffel, BE

Key dates

• Filing date: Nov 27, 2019
• Grant date: Apr 19, 2022
• Expiry date: Nov 27, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0242
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An example apparatus to determine census-based audience metrics of media across multiple demographics includes an audience size determiner to determine a first census-level audience size based on a third-party audience size, a third-party impression count, and a first cross-demographic total census parameter value; an impression counts determiner to determine a first census-level impression count based on the third-party audience size, the third-party impression count, and the first cross demographic total census parameter value; and a verifier to determine whether the first cross-demographic total census parameter value satisfies a constraint based on the first census-level impression count; and when the constraint is not satisfied the verifier to: (a) discard the first cross-demographic total census parameter value, and (b) select a second cross-demographic total census parameter value, the second cross-demographic total census parameter value to determine a second census-level audience size and a second census-level impression count to satisfy the constraint.