System, method, and computer program product for generating a synthetic control group
US11308515B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 26, 2020 |
| Grant date | Apr 19, 2022 |
| Priority date | — |
| Expiry date | Mar 5, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0202
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Described are a system, method, and computer program product for generating a synthetic control group. The method includes receiving transaction account data and transaction data associated with transactions completed by a first set of transaction accounts with a target merchant. The method also includes generating a synthetic control group including a subset of transaction accounts sampled from the first set of transaction accounts. The method further includes determining, for each transaction account of the synthetic control group, a propensity score. The method further includes assigning an entropy balancing weight to each transaction account of the synthetic control group. The method further includes altering, based on the synthetic control group, at least one operational parameter of a computer-implemented advertisement program to be executed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.