Systems and methods for dynamically determining promotions associated with digital coupons
US11308518B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Mar 26, 2014 |
| Grant date | Apr 19, 2022 |
| Priority date | — |
| Expiry date | Dec 2, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0267
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods are provided for increasing sales profits by dynamically determining a promotion associated with a coupon. The promotion may be determined and delivered to a mobile device once the mobile device is in a geographic location associated with the coupon. By allowing advertisers to change or decide promotions in real-time, demand may be smoothed and profits may be maximized. When the mobile device is in the location associated with the coupons, advertisers can use a variety of factors including location, time of day, current sales or redemption data, or information known about the mobile device to set or adjust an ideal promotion for the current situation.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.