Methods and apparatus for automatically providing personalized carousels

US11308543B1 · kind B1 · utility

Assignee

• Walmart Apollo, LLC · US

Inventors

• Aditya Mantha · Sunnyvale, US
• Shubham Gupta · Jaipur, IN
• Anirudha Sundaresan · Sunnyvale, US
• Gaoyang Wang · San Jose, US
• Shashank Kedia · Sunnyvale, US
• Yokila Arora · Sunnyvale, US
• Parveenkumar Kanumala · Newark, US
• Stephen Dean Guo · Saratoga, US
• Kannan Achan · Saratoga, US

Key dates

• Filing date: Dec 21, 2020
• Grant date: Apr 19, 2022
• Expiry date: Dec 21, 2040

Classification

• Technology area (CPC G): Physics
• CPC primary: G09G2354/00
• WIPO field: Computer technology
• WIPO sector: Electrical engineering

Abstract

This application relates to apparatus and methods for automatically determining and providing carousels specifically curated for a user. In some examples, a computing device obtains user transaction data identifying in-store and/or online transactions, and user engagement data identifying user interactions with items and carousels from user's prior sessions. The computing device determines a sequential order for presentation of carousels with a set of item recommendations. For example, the computing device scores each potential carousel based on prior user interactions and transactions with items and carousels. The carousels are then ranked and subsequently presented to the user based on their corresponding scores.