Media buy loader, graphical user interface, and method of correlating media buys to customer intakes
US11314385B1 · kind B1 · utility
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4References
20Claims
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Key dates
| Filing date | Jul 24, 2020 |
| Grant date | Apr 26, 2022 |
| Priority date | — |
| Expiry date | Nov 27, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0203
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method includes recording data about an advertising campaign; converting the data about advertising campaigns into ad time slot data including a time range in which a broadcast program runs and average number of times the advertisements run during the time range; and selectively generating an output visually indicating cost of advertisements versus time of day, number of intakes versus time of day, and cost of the advertisements versus time of day. Other systems and methods are provided.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.