Viewer identification based on wireless device proximity
US11317146B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 22, 2019 |
| Grant date | Apr 26, 2022 |
| Priority date | — |
| Expiry date | May 22, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W84/12
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and computer readable media can be operable to facilitate an identification of a viewer based upon the proximity of an associated wireless device to an access point. An association between a wireless device, user, display device, and a position of the wireless device relative to an access point may be created and stored at the access point. The access point may monitor the position of the wireless device, wherein the position is based on the strength of a signal received from the wireless device at one or more receivers. When the access point determines that a position of the wireless device is associated with a display device, the access point may identify the user of the wireless device as a potential viewer of the display device. Targeted advertisements and set-top box functionality may be configured based on the identification of a viewer of the display device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.