Method and device for controlling the issuing of product-related advertising messages to customers in sales facilities

US11321735B2 · kind B2 · utility

Inventors

• Herbert Boos · Kelkheim, DE
• Florian Meyer · Haimhausen, DE

Key dates

• Filing date: Dec 30, 2016
• Grant date: May 3, 2022
• Expiry date: Jan 23, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

In a method and a device for controlling the issuing of advertising messages in a sales facility, wherein boundary condition data such as weather conditions and temperature data are detected by means of detection devices arranged inside and outside the sales facility and correlated with effective quantities of sold products promoted by advertising messages. The issuing of advertising messages is triggered in a targeted manner as a function of the results achieved when the boundary conditions determined to be optimal are occurring.