Patent · US Active

Multi-source data analytics system, data manager and related methods

US11328026B2 · kind B2 · utility

3Cited by
8References
21Claims
0Family size

Assignee

Inventors

Key dates

Filing dateJun 13, 2018
Grant dateMay 10, 2022
Priority date
Expiry dateMay 21, 2039

Classification

  • Technology area (CPC G)Physics
  • CPC primaryG06Q50/01
  • WIPO fieldIT methods for management
  • WIPO sectorElectrical engineering

Abstract

The present disclosure provides a multi-source data analytics system, data manager, and related methods. The multi-source data analytics are measured and used to generate an overall performance indicator. In some examples, the overall performance indicator relates to digital content items available on a digital media platform. The digital media platform obtains relevant data from multiple sources (or channels) and calculates the overall performance indicator so as to account for one or a combination of promotional bias of at least some data sources, user visits (or interactions/views), user engagement, user recirculation, or user acquisition and retention (e.g., subscriber acquisition and retention) for one or more of the multiple data sources. The overall performance indicator may be used by a data manager to locate content on the digital media platform for more effective interaction among other uses.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.