System and method for delivery of content based on matching of user profiles with content metadata
US11341199B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 7, 2020 |
| Grant date | May 24, 2022 |
| Priority date | — |
| Expiry date | Feb 7, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F40/295
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
In accordance with an embodiment, described herein is a system and method for delivery of content based on matching of user profiles with content metadata. The system enables delivery of personalized content, without the overhead of managing segment targeting rules, while providing content publishers or marketers with complete control over such personalization. A recommendation service or application program interface, provided by a computer, cloud computing environment, or other type of computer system, enables receipt and processing of requests, from client devices, for personalized content. A recommendation engine delivers content assets in response to a request from a client device. The recommendation engine determines a content channel and a user identity associated with the request, and then delivers content assets based on rules governing the matching of content asset metadata with the user profile. While content classification evolves over time, so also does the personalization of delivered content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.